AIAZHHow To Use
- Enter your monthly views (found in YouTube Studio → Analytics).
- Select your niche from the dropdown — RPM ranges auto-fill based on typical industry averages.
- Adjust the custom RPM low/high fields if you know your actual RPM from YouTube Studio.
- Click "Calculate earnings" to see your estimated monthly and yearly ad revenue range.
- Use the results to gauge your earning potential and set realistic revenue goals.
Frequently Asked Questions
What is RPM on YouTube?
RPM (Revenue Per Mille) is the amount a creator earns per 1,000 monetized views, including YouTube's revenue share. It accounts for ad revenue from all sources (skippable, non-skippable, bumper, and overlay ads).
How accurate is this earnings estimator?
This provides a rough estimate based on published niche RPM ranges. Actual earnings depend on audience location, ad blockers, seasonality, watch time, and YouTube's revenue share. Use your actual RPM from YouTube Studio for more accuracy.
What is a good RPM for my niche?
Finance/Investing typically has the highest RPM ($10-$25), followed by Tech/Software ($5-$12) and Business/Marketing ($6-$14). Entertainment/Vlog has the lowest range ($1-$4). These are industry ballparks and can vary.
How do I find my actual RPM?
Go to YouTube Studio → Analytics → Revenue → RPM. This shows your actual RPM based on your channel's performance. You can enter these values in the custom RPM fields for a more accurate estimate.
Does YouTube take a cut of ad revenue?
Yes. Creators typically keep approximately 55% of ad revenue from longform videos. Shorts revenue is pooled differently with a creator share based on Shorts view count.
Is my data stored or shared?
No. All calculations are performed locally in your browser. Your view counts and RPM data never leave your device.
Niche-Specific RPM Data
Choose from 10 niches including Finance, Tech, Gaming, and more. Each niche has a typical RPM range based on industry benchmarks. Custom fields let you fine-tune.
Monthly & Yearly Projections
See both monthly and yearly earnings ranges instantly. The calculator multiplies your views by niche RPM to give you a low-to-high estimate.
Custom RPM Override
Fine-tune your RPM values manually. When you select a niche, the low/high fields auto-fill — but you can adjust them to match your actual YouTube Studio data.
100% Private & Free
No data uploads, no sign-up, no tracking. All calculations happen locally in your browser.
What Is a YouTube RPM & Earnings Estimator?
A YouTube RPM & Earnings Estimator helps creators project their ad revenue based on monthly views and niche-specific RPM ranges. It provides a low-to-high estimate for both monthly and yearly earnings, giving creators a realistic view of their earning potential.
Why RPM Varies by Niche
Different niches attract different advertiser budgets. Finance and business content commands higher CPM rates because advertisers pay more to reach audiences with purchasing power. Entertainment and vlog content typically has lower RPM because the audience is broader and less targeted.
How to Improve Your RPM
Create content for higher-paying niches, target audiences in countries with higher CPM rates (US, UK, Canada, Australia), increase your video length to allow more ad placements, and improve audience retention to maximize monetizable watch time.